Cathryn has always been curious about other cultures and ways of living. She has studied in three countries, carrying with her an energy and zest for life. Her drive to explore and excel propelled her to Intead, where her passion for new and unique experiences translates well into her work.
At Intead, Cathryn implements targeted marketing strategies for international student recruitment. She conducts both international and domestic market research to inform strategic campaign development and subsequently designs relevant web and print content. Her background in international recruitment includes digital marketing to promote study abroad programs through blogging, web content and social media marketing. She also has experience using analytics to measure the impact of social media marketing campaigns. Cathryn brings a grounded perspective that ties the boundless nature of creativity to a practical understanding of business practices.
Having travelled extensively through Europe, Cathryn holds a Master’s degree in Marketing from the University of Kent, UK and a Bachelor’s degree in Communications from Assumption College with a semester abroad in Ireland. When she is not working, Cathryn enjoys yoga and other athletic pursuits that help her stay relaxed and focused.