Chinese Market Expert
Edward began his career in international marketing and management after he migrated from China to Canada.He holds an MBA in International Management and was academically trained in Chinese linguistics. As a native Mandarin speaker, he also has professional Chinese language skills.
Edward has comprehensive knowledge of structuring and implementing international marketing strategies for real outcomes with a variety of stakeholders in a multi-cultural environment.He has a deep understanding of Chinese social media and the mindsets of students and parents in different segments of Chinaโs international education market. With extensive experience and great familiarities with policies and regulations in China, he is also a valuable resource for building recruitment networks and developing international academic cooperation.
