Internationalization is About Risk, Reward, and Your Culture

The opening plenary at the 76th CIEE conference drew a crowd earlier this month in Paris. No wonder. With a jaw-dropping panel representing Elon, Arizona State, Northeastern, and Dean College, the discussion presented some rare gems.

The goal: ...

Navigating the TikTok Ad Platform: Part 2

Last week we helped dissect the TikTok ad platform. If you took anything away from that read, we bet you learned that:

• Its popularity among Gen Z is undeniable (76% use it!).  
• Branded and search-based advertising on TikTok is possible (hello Brand...

Navigating the TikTok Ad Platform: Part 1

Is TikTok effective for student recruitment advertising? An increasingly common head scratching good question.Without giving it too much thought, you might assume, “Of course it is.” After all, isn’t TikTok the one surefire spot to find every Gen...