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Our latest market research on the two largest sending countries to U.S. institutions. All about what drives students' education decisions.
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Recruiting Intelligence Blog: Recent Posts

Getting Started with TikTok Marketing for Ed Institutions

Marketing Rule No. 1: Be where your target demographic is. If your audience skews toward ages 16 to 24, then your audience is on TikTok. Know anyone focused on this market? We thought so.

TikTok is no longer exclusively a place for teens to post...

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Recruiting Intel Digest: The Most Useful Stuff from Q2 2022

…and that’s a wrap for Q2 ‘22. While personally there were a few bumps along the way (thanks Covid for yanking #NAFSA2022 out from under me!), overall, the industry’s mood is decidedly improved over this time last year. Cautiously so, anyway.

...

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Some College, No Credential, Open Opportunity

Consider the fact that postsecondary institutions have lost nearly 1.3 million students over the course of the past two years. And last year over 940,000 “Some College, No Credential” students re-enrolled. Do the math.

The National Student...

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