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Intead Market Research

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eBook

A Guide to Real Predictive Analytics Success

The End of False Promises

Predictive analytics (aka predictive modeling) has taken the world of higher education by storm over the past decade as institutions shift towards more data-driven decision making in their enrollment management strategies for recruitment and retention. 

This report is meant to guide, inform and influence the accessibility to predictive analytics and why higher education should use it.

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Market Research: Chinese Mindset on US Schools research cover
eBook

Is There a New Chinese Mindset on U.S. Schools?

Exclusive Market Intel

In early 2021, with terrifying climate of rising anti-Asian sentiment in the US and views of the US among global allies reaching its lowest point in nearly two decades, we set out to understand how Chinese parents specifically are feeling now about sending their students to American institutions.

This research report will give you and your team insights on how to help parents and students feel confident and safe in their decision to study in the US.

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eBook

The New Student Enrollment Playbook

COVID-19 Edition

The past decade has seen a range of significant challenges to your recruitment marketing plans: the global financial crisis of 2008, the ramp up in anti-immigrant rhetoric in the U.S. with the 2016 election cycle, and now, COVID-19.

This comprehensive ebook is a collective of our insights and guidance for student recruitment during the COVID-19 crisis.

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Intead-Unibuddy Report 2020-1
eBook

Peer-to-Peer Student Conversations:

How influential are they and what's their value for your recruitment strategy?

Intead and Unibuddy analyzed over 370,000 conversations between prospective international students and current student ambassadors to learn more about how these conversations influence the university selection process. This report breaks down our findings by region and degree level to help you tailor your recruitment messaging strategy. Read on. 

 

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eBook

Know Your Neighborhood: Emerging Markets

Fall 2019

In this special edition, FPPEDUMedia and Intead surveyed prospective students from 16 countries in Africa and Latin America to provide you with insights to plan your international recruitment strategy in those emerging countries. 

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eBook

Quality. Cost. Convenience.
How academic leaders are competing for today's "non-traditional" students

Discover innovative strategies to position your institution to effectively attract and retain non-traditional students in today's market. Find your niche in the non-traditional student market, assess and beat your competition for today's students and meet students where they are today.

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Intead Plus: eBook

88 Ways to Recruit International Students

Second Edition, 2018

Updated for 2018. More than 6,000 people have discovered 88 Ways to Recruit International Students. This is a compendium of the many ways your peers are innovating to increase and improve their international student recruiting.

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What's on the Minds of Chinese Parents? Intead & Vericant Report
Intead Plus: eBook

What's on the Minds of Chinese Parents?

A Research Report for U.S. Admissions Professionals on the Factors Swaying Academic Decision-Making

Gather unprecedented insights into what sways the academic decision-making process of Chinese parents. This report explores what sources of information are most trusted, concerns are most pressing, and messages are most effective. It’s a must-read.

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Inteads WeChat Whitepaper Cover
Whitepaper

WeChat 101: (Almost) Everything You Need to Know About WeChat

WeChat has always been a challenge for your institution, right? Well, you're not alone. Institutions all across the country have been struggling with implementing WeChat as part of their institutional recruitment strategy. In this whitepaper you will find essential information to learn how, and why, WeChat can benefit your institution. 

 

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Agent-University Partnerships
eBook

Agent-University Partnerships

The State of the Field 2018

AIRC and Intead surveyed over 160 academic institutions and 50 students recruitment agencies, allowing us to gather data-supported insights into industry best practices.

At NAFSA, Intead and AIRC unveiled a “sneak-peek” of our research findings about makes a great institution-agent relationship.  We now we have the full results ready to share!

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Whitepaper

CRM Planning Guide 

With this helpful guide, you can explore the process of choosing and implementing the right CRM tool for your institution – without getting overwhelmed. 

No matter what you choose, the real success comes from the roll out and adoption. And that means getting everyone on board. And this guide can help with that.

 

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Agent Management
Intead Plus: eBook

Agent Management Handbook

We interviewed more than 50 of your peers who are experts in this field and summarized their experience. Intead authors, Michael Waxman-Lenz and Lisa Cynamon Mayers, explain how to succeed using international agents for your international student recruiting.

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Know Your Neighborhood Fall 2017
eBook

Know Your Neighborhood:
Fall 2017 Edition


FPP EDU Media and Intead surveyed 1.8 million prospective international students, and received 57,471 responses from 65 countries. Our initial results were presented at the NAFSA 2017 conference in L.A. Now the full report is available to you.

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NTS-extended-ebook-25may18
Intead Plus: eBook

Extended Edition: Quality. Cost. Convenience.
How academic leaders are competing for today's "non-traditional" students

Exclusive for Intead Plus members: Includes three bonus chapters on market segmentation and recruitment strategies. Discover innovative strategies to position your institution to effectively attract and retain non-traditional students in today's market.

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eBook

Know Your Neighborhood 
Spring 2017 

FPP EDU Media and Intead surveyed 1.2 Million students from 118 countries and received more than 40,000 responses in seven days! Our initial results were presented at the NAFSA 2016 conference in Denver. Now the Full Report is available to you. 

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Global Alumni Management
eBook

Global Alumni Management
for U.S. Institutions
 

State of the Field 2017

Take your international alumni management program to the next level! Our latest research with Academic Assembly, Inc., surveyed your colleagues at 100+ US academic institutions.

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Know Your Neighborhood
eBook

Know Your Neighborhood 
2016 Edition

Learn from the students you want to recruit. FPP EDU Media and Intead surveyed students from 94 countries and received more than 35,000 responses in two days! Our initial results were presented at the NAFSA 2015 conference in Boston. Now, the full report is available to you. 

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LinkedIn: Global Alumni Networks
Intead Plus: eBook

LinkedIn
Global Alumni Networks

When international students (and their parents) are looking for global opportunities, they are looking for results. We analyzed the U.S. universities with the largest international student populations to figure out which had the most powerful global alumni networks.

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