John Deupree, former Executive Director of AIRC (American International Recruitment Council), joins Michael Waxman-Lenz, founder of Intead in a discussion about the role of AIRC in international student recruitment. For institutions considering building or growing an agent network, this podcast provides a helpful basic understanding of this recruitment channel.
Lakshmi Iyer, former Head of Education Advisory at Sannam S4, joins Michael Waxman-Lenz, founder of Intead in a discussion that explores the climate of Indian international education, changes that affect international student recruitment, and ways institutions might better position themselves for Indian student recruitment.
Michael Goldberg, Associate Professor of Design and Innovation at the Weatherhead School of Management, Case Western Reserve University, joins Intead founder Michael Waxman-Lenz in a conversation about the emerging Vietnamese market, how academic institutions can position themselves within this market, and insights gained from Mr. Goldberg’s six-month Fulbright Fellowship experience in Vietnam.
Ms. Hien Dao is a U.S.-educated native of Vietnam and CEO and founder of Golden Path Academics. She talks about the recruiting environment for U.S. universities in Vietnam. What are students looking for? What do parents in Vietnam need to know about U.S. education? Learn from Hien Dao’s first-hand experience in the Vietnamese market.
Chris Boehner, former Executive Director of Vericant, joins Michael Waxman-Lenz, founder of Intead in a discussion about the Chinese secondary education system, how it differs from the US system, and Chinese students’ approach to the US higher education application process.
Gabriel Monteros, Director and Senior Consultant at Xueer, joins Michael Waxman-Lenz, founder of Intead in a discussion about Mr. Monteros’ work with Chinese students and their parents. In his role with Xueer, Mr. Monteros plays a pivotal role in guiding and advising Chinese families through the application and admission process. His firsthand experience allows for an exciting discussion about the Chinese perspective on the U.S. college application process.
At Intead we have two passions: technology and education. In what capacity do these two loves merge better than in the online education sector? Our conversation with Coursera was very exciting for us. We hope you’ll enjoy it as well.
Our guest Charles Schwartz, former Associate Director of International Admissions at the University of Cincinnati joins Intead’s founder Michael Waxman-Lenz in a discussion about the university’s international student recruitment in the Indian market. University of Cincinnati has seen fantastic growth in their international student population in the last five years. Their partnership with English Language Schools (ELS) has greatly helped in attracting and retaining undergraduate international students.
George Burke, former Director Center for International Services and Programs at Cleveland State University, joins Intead founder Michael Waxman-Lenz to share the how-to of selecting, hiring, and training an international admission officer. Key qualifications set apart the individual who will be successful and bring international recruiting advancement to the institution.
Andy Molinsky, Professor of Organizational Behavior and International Management at Brandeis University and author of Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process joins Michael Waxman-Lenz, founder of Intead in a discussion about the importance of translating cultural knowledge into action in cross-cultural experiences and situations. His six-dimensional framework can help those engaged in international work to be more effective and authentic.
Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, joins Michael Waxman-Lenz, Intead founder, to discuss brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision-making, and branding provides listeners with an expert’s perspective on these fields relate to higher education. With greater competition among higher education institutions internationally, brand positioning has become increasingly important. Lessons from the consumer sector can provide higher education institutions with an interesting perspective.
Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) joins Intead in a conversation about a critical topic in international higher education, document fraud. As a Senior Evaluator at ECE, Ms. Drewitz spends a great deal of her time reviewing documents and ensuring that they are fraud-free. She is well-versed in fraud detection and frequently speaks at conferences on this subject.
Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA joins Intead in a conversation about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.
Dr. Philomena Mantella, former Senior Vice President & CEO of Northeastern University’s Lifelong Learning Network Senior joins Intead in a conversation about Northeastern’s incredible success in the international student recruitment space. Though success didn’t happen overnight, Northeastern’s thoughtful approach to international student recruitment has allowed it to become an enviable institution in a short period of time. Dr. Mantella explains the keys to Northeastern’s success in this incredibly useful podcast.
Matt Collins, former Global Director of Applications and Partner Marketing at Microsoft, joins Michael Waxman-Lenz, Intead founder, to discuss the importance of creating a mobile-first experience. Given the influence and prevalence of mobile channels for internet usage, marketers need to pay careful attention to crafting a mobile-first approach.
Don Philabaum, CEO of TalentMarks, and author of The Employed Grad joins Michael Waxman-Lenz, founder of Intead in an informative conversation about the role of parents, career services, and students in the hunt for post-graduation employment.
Midge Wilcke, former Executive Director of Communication and Marketing, Questrom School of Business, Boston University, joins Michael Waxman-Lenz, founder of Intead, in a discussion about the evolving role of the Internet and digital marketing in higher education marketing and recruitment. From the ancient world of overhead transparencies, slide projectors, and tape players to the modern age of digital tools, Ms. Wilcke’s longevity and experience in the field of marketing allow her to present a vast knowledge to podcast listeners.
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