Training Materials

Persona Development Worksheet

Personas are central to every good marketing plan. This worksheet will guide you on how to create personas that accurately represent your target audience so you can align all of your recruitment and marketing efforts.

Digital Media Planning Worksheet

Putting together an effective digital media campaign requires careful planning. This worksheet will help you select your target audience and define your digital tactics and processes.

Country Selection Worksheet

The world is a big place. So, where should you focus your international student recruitment? This worksheet will help you compare the strength of your university’s current recruitment targets.

Country Comparison Sheet

There are 195 countries in the world — you can’t recruit students from all of them! So where should you focus your efforts? This handy Country Comparison cheat sheet will help you compare key recruitment metrics from 16 top-sending nations.

Content Dissemination Worksheet

Have you created great marketing content? Perfect! Now we just need to help you find the right dissemination channels. This worksheet will help you consider which channels make sense in which markets.

Content Development Worksheet

This worksheet will guide you through assessing your current marketing content, as well as identifying the key messages you should focus on in creating new campaigns.

Audience Segmentation Worksheet

Want to create a compelling digital marketing campaign? Then you need to know your audience! This worksheet will guide you through the process of audience segmentation.

Agent and Fair Evaluation Worksheet

In international student recruitment, we are all working with tight budgets. You need to make sure that you are getting the most value out of your agency partnerships and fair providers. This worksheet will guide you through the process of critically evaluating your choice of partners for maximum benefit.

CRM Planning Guide

With this helpful guide, you can explore the process of choosing and implementing the right CRM tool for your institution – without getting overwhelmed. 

No matter what you choose, the real success comes from the roll out and adoption. And that means getting everyone on board. And this guide can help with that.

Budget Framework for Strategic Enrollment Planning

When you need to justify or evaluate a budget request, it can be difficult to identify the true value of a project and the potential it has to meet your strategic goals. So many considerations and factors that muddy the picture.

This framework will help you approach your budget approval process with three simple questions.

Webinar Tools Comparison Chart for Small & Mid-Size Webinars

Download our webinar comparison chart to learn more about what tools are out there, and what fits your institution.

You'll see 8 different webinar options to view, differences between small and large attendee capacity, and functionality and capabilities of each webinar tool.