Ben founded Benjamin Waxman Communications in 1992, before desktop and handheld internet connections were present, much less ubiquitous. His first internet start-up venture with Michael began in 1995 and failed in 1997, before the internet bubble and ensuing tech crash even began. Both Ben and Michael consider this failure a badge of honor.
With the growth of Ben’s marketing agency (now Tessellati www.tessellati.com, LLC) as a niche firm focused on academic marketing and international student recruitment, the student mobility data was clear. In 2009, co-founding Intead with Michael was an obvious next step.
Throughout the past 25 years, Ben has focused on helping institutional non-profits and for-profit organizations with complex services sell to educated professionals. Where students are making significant decisions about where to invest their time and money, Ben’s work helps them differentiate one academic institution or program from another. His work in corporate marketing, branding and communications for a range of industry clients in education, healthcare, finance, technology, management consulting, and publishing, help him develop creative and influential messaging for a variety of audiences. He applies his knowledge of marketing trends, technology/web-based tools and social media to all engagements.
Ben brings to projects the drive and talent to evaluate ambiguous situations, develop a workable plan and implement it. His clients value his eye for business development opportunities and a persuasive, diplomatic style useful in attracting prospective partners. Also useful is his extensive experience building internal and external relationships and overseeing and motivating global virtual teams. He is accustomed to working with high-level decision makers.
Ben earned a Bachelor of Arts degree from Wesleyan University and a Masters in Business Administration from Northeastern University. He studied Middle Eastern Politics at Hebrew University in Jerusalem during his undergraduate years and has continued his learning with an executive education course through MIT.
Ben has traveled extensively in Europe and the Middle East and taken business trips to Canada, Mexico, Russia, Hong Kong, and China. Ben participates and presents at international education industry conferences including AIEA, EAIE, AIRC, NAFSA, NACAC, ICEF, and The Forum on International Education.