Ben founded his own marketing agency in 1992, before desktop and handheld internet connections were present, much less ubiquitous. His first internet start-up venture began in 1995 and failed in 1997, before the internet bubble and ensuing tech crash even began. He considers this failure a badge of honor.
With the growth of Ben’s marketing agency (now Tessellati, LLC) as a niche firm focused on academic marketing and international student recruitment, the student mobility data was clear. In 2009, co-founding Intead was an obvious next step.
In the academic market, Ben manages strategic evaluations of recruiting initiatives by conducting market and competitive analyses. He is adept at listening to the many voices at the table and seeking effective approaches to the many challenges that organizations face when developing their brands or extending the reach of their current brand and their programs.
Using Intead’s proprietary research and by conducting custom research for specific client projects, Ben develops branding strategies that differentiate client brands, programs and services. He ensures that the resulting campaigns employ the most relevant mix of marketing tools from mobile apps and digital/interactive media to print collateral and traditional PR. He also relies on tapping a vast talent network for those key personal introductions that result in valuable marketing relationships.
Ben has traveled extensively in Europe and the Middle East and taken business trips to Canada, Mexico, Russia, Hong Kong, and China. Ben participates and presents at international education industry conferences including AIEA, EAIE, AIRC, NAFSA, NACAC, ICEF, and The Forum on International Education.
Ben earned a Bachelor of Arts degree from Wesleyan University and a Masters in Business Administration from Northeastern University. He studied Middle Eastern Politics at Hebrew University in Jerusalem during his undergraduate years and has continued his learning with an executive education course through MIT.
Patricia is a seasoned international marketing professional with over a decade of experience. She guides our clients through competitive recruitment plans and spearheads strategic brand positioning initiatives. She is particularly proud of her ability to help clients achieve increased conversion rates.
At Intead, Patricia oversees content and collateral production, digital marketing campaigns, and client events. Fluent in Portuguese and Spanish, her language skills and cultural sensitivity bring added value to our globally-minded clients.
Patricia holds a bachelor’s degree in marketing and advertising from ESPM in Brazil. She completed the Credential of Readiness (CORe) Program at Harvard Business School, mastering critical skills related to analytics, economics and business accounting.
Patricia is a lifelong student of international business and is constantly updating and adding to her extensive skillset. For instance, she recently completed a course on Global Strategic Management at F.W. Olin Graduate School of Business at Babson College. She loves to talk shop — and if you swing by our office, you’ll often find her animatedly discussing the latest industry trends around the watercooler.
Alicia’s strategic approach to brand marketing comes with a twist of creative talent. With over 20 years of agency experience in brand marketing, communications, PR, social media and sales strategy, she is a great asset to any client team.
Goal driven with an entrepreneurial spirit, Alicia is a big picture thinker but is not afraid to dig deep into relevant data to develop strategies and marketing plans that define an execution path for future growth.
Developing the storyline that engages target audiences is one of her favorite activities. A true strategist, Alicia looks for every way to utilize Intead’s network of contacts, custom research, and industry knowledge to create the most effective and culturally engaging campaigns per region.
She holds a Bachelor's degree in Communications with a minor in Marketing from the University of Maine.
Chris brings a wealth of online marketing experience to the Intead team from over 25 years in the field. His specialties include SEO, SEM (paid search), eCommerce, online marketing, social media marketing, branding, direct marketing, internet marketing, marketing communications, and event marketing.
He strengthens his skills through continual practice and study of marketing disciplines.
Stephanie is a marketing communications professional who earned her MA in Integrated Marketing Communications at Emerson College and has worked in a variety of fields, including healthcare, higher education, broadcast, digital media, and digital marketing. A strong project manager, Stephanie is able to maintain forward motion on complex projects with concurrent or overlapping deadlines.
Stephanie is most passionate when she is engaging with and inspiring others. With her breadth of experience with different communications channels, Stephanie's ability to cross pollinate ideas from one industry to another results in marketing concepts and execution techniques that serve our clients well. Her clear writing skills contribute to content development for Intead client projects.
Rachel graduated with a BA in Public Relations from Roger Williams University, where she was constantly involved in school activities from blogging for her university to chairing public relations for her school's a capella program. She was also involved in helping create new programs for future students. Post-graduation, Rachel has taken on many roles for a variety of companies ranging from lifestyle brands and restaurants, to destination marketing. All of which translate well to her ability to support and provide perspective on Intead's service offerings.
Rachel believes that there are always opportunities to learn new skills, and she is always up for a challenge. At Intead she ensures the office hums and everyone, and their projects, are on track. She is passionate about bringing her ideas to the table and working with our team to meet every client need.
Director of Global Marketing, Recruitment, and Enrollment Initiatives & Adjunct Professor in the College of Professional Studies at Northeastern University, Hillary enjoys working with faculty, colleagues and partners on developing new paths to reach enrollment goals. She is inspired by re-imagining how to create larger impact and more meaningful academic experiences and is never bound by “how we’ve done it before.” She brings her wealth of academic marketing experience to Intead client engagements.
In her role at Northeastern, Hillary has worked on innovation curriculum for executive education programs at multi-national, high-tech companies in the following industries: banking, healthcare (payer and payee), higher education, public sector (all levels of government), manufacturing, and distribution.
Her educational background includes a BA in Political Science, MBA, and current Doctoral Candidate in Law and Policy. After giving up life as an expat in China and Australia, Hillary now resides in the U.S. with her much stamped passport.
Daniela is a multi-lingual coach and an international education professional with experience in management consulting, student recruitment and developing relationships with schools and universities worldwide. She helps Intead clients plan and execute marketing campaigns for global student outreach and recruitment.
Daniela proudly hails from Argentina and has studied abroad twice in the U.S.. Her global connections and specific experience in Latin America allow her to connect and develop strategic partnerships with educational associations, universities, high schools, and education corporations worldwide. She is proficient in English, Spanish, French, and has a working knowledge of Portuguese.
Work ethic is highly important to Daniela. As a result, she provides every client, and faces every problem, with focused and comprehensive solutions. She is passionate about helping others succeed and is committed to contributing to her own team’s success as well.
Edward began his career in international marketing and management after he migrated from China to Canada. He holds an MBA in International Management and was academically trained in Chinese linguistics. As a native Mandarin speaker, he also has professional Chinese language skills.
Edward has comprehensive knowledge of structuring and implementing international marketing strategies for real outcomes with a variety of stakeholders in a multi-cultural environment.He has a deep understanding of Chinese social media and the mindsets of students and parents in different segments of China’s international education market. With extensive experience and great familiarities with policies and regulations in China, he is also a valuable resource for building recruitment networks and developing international academic cooperation.
Betsy is a highly skilled editor and content-writer with a BA in Political Science from Wellesley College. She has an instinct for content that engages. Her passion for meaningful expression is clear in her writing, and she has a fondness for foreign languages that further enhances her skill set.
Betsy has always had a strong interest in education, health, and the environment and has experience with writing and editing in each of these fields. In over two decades of work and leadership volunteering with small businesses and non-profits, she has become an invaluable source of experience and editorial skill to our clients.
Linda brings to the team over 20 years of graphic design experience that translates into fresh and creative concepts for our client collateral. She has experience conceptualizing and designing diverse marketing pieces within the healthcare, education, architecture, publishing, giftware, travel, and manufacturing industries. She easily and naturally translates content into something both artistically engaging and conversion effective.
She is passionate about transforming clients’ messages into innovative visual concepts that will appeal to target audiences and add value to their brands.
Linda graduated from the Rhode Island School of Design with a BFA in Graphic Design.
Liz brings 10 years of professional editing experience to the team. She holds a BA in Philosophy from Duke University and a certificate in professional editing from UC Berkeley. With a breadth of experience in medical and academic writing, from journal articles to master’s and doctoral theses, she is a well-rounded and valued asset. Her past work running a bookstore has also exposed her to literature in every discipline, which helps her connect with just about any written material and makes her the ultimate grammarian.
Liz has an engaging presence that translates to her work. She is able to transform written content while maintaining the author’s voice and objective, a skill we at Intead treasure.