Isabel Aucca Farfan

Isabel Aucca Farfan brings five years of experience in digital analytics and brand expansion to her role as Digital Marketing Analyst at Intead. Passionate about creative collaboration, Isabel is instrumental in upholding purpose-based marketing initiatives and disseminating and tracking engaging, user-focused content to enhance the digital presence of brands.

Isabel excels in managing social and data-driven marketing strategies while also building strong client relationships. Her expertise in UX and website analytics provides clients with a user-centered approach by enabling them to execute omnichannel marketing campaigns and equipping them with valuable insights to anticipate future trends and shifts in consumer behavior. Employing methodologies like design thinking, she uses consumer insights to inform and develop distinctive brands that can drive product breakthroughs and powerful marketing campaigns.

Isabel holds a bachelor of business administration degree from Universidad del Pacífico (PE), and master’s degrees in international marketing and business administration from Hult International Business School. She speaks fluent Spanish, English, and Portuguese.

Originally from Peru, Isabel loves to travel to historical cities and experience different cultures. Having traveled to 35 countries to date, she is keeping to her goal of visiting one new country every year.