Justine Hudock

Justine’s training as a humor writer and prestige strategist has paved the way for a rich record of written work and creative direction across a swath of Fortune 100 companies.

Before Intead, she founded and led JEST, a creative studio partnering with brands, agencies, and content buyers on campaigns, positioning, and brand storytelling. Her work has supported major consumer brands including IKEA, Uber, Band-Aid, Volkswagen, McDonald’s, Oatly, RXBAR, Häagen-Dazs, Google, and more. She is also a co-creator of World Record Egg, the most-liked Instagram post in history, where she helped turn a single viral image into a sustained global social brand.

In all of her output, Justine infuses the triangulation of earnestness, delightfulness, and eloquence, toward the correction of the most daunting consumer retention, and attention preservation challenges, within any business arena before her.

She holds a BA in English Literature and an AA in Radio-Television-Film from Binghamton University and UT Austin, where she graduated Phi Beta Kappa and summa cum laude.