How Your University Can Benefit from MOOCs

Online course offerings are becoming a standard component of many universities’ activities. Yet universities have to decide what objectives they are pursuing with their online course offerings and how to build a viable financial business model around the online education component.

We have analyzed the US MOOC environment and the higher profile online education platforms available. The result: a 4-square matrix based on prioritized goals (see figure 1 below). Our chart uses a number of MOOC players as examples and does not include every institution, investor, vendor, etc. that has entered the field. The list of players grows longer each month.