Original market research for your institution can help you identify your market differentiators and use them to your advantage. This doesn't have to be a long, involved process. Here at Intead, we like to stay focused and learn what we need to develop your unique marketing plan.
Established Research Techniques
Every stage of our holistic approach to international student recruitment and enrollment is built upon a strong foundation of original student decision-making research – a customized process of data collection and analysis that is directly relevant to your institution. This may include:
We use this data to develop and design localized content with messaging that appeals to your target market’s unique cultural biases, addressing the need for targeted information at all stages of the recruitment lifecycle.
Each of our techniques is implemented using best-in-class digital tools and continually refined throughout the process based on analytics.
Customized Digital Brand Audit
A digital brand audit is our way of giving you insight into how your institution is accessed and perceived online in international markets. An example: China's government restricts access to standard US-based social media tools (Facebook, YouTube, Twitter, Google). Intead offers an inside look at how your institution appears when Chinese students search for your school.
Working with our staff in China – or another country of your choice – we research exactly what kind of digital presence you have in that country. As part of this service, we provide a summary report card, screenshots and recommendations specific to your institution.
What you can learn from our audit report:
Looking for More Information?
Here at Intead, we are passionate about understanding the international recruitment landscape. We have been doing this research for a long time. Explore some of our findings through our blog: Recruiting Intelligence or explore some of our latest research.